· Publishing,Writing,Marketing

A Book Marketing and Launch Case Study: Non-Obvious Megatrends

How do you get attention for your book, engage a large pool of readers to review it, entice people to buy it, generate media attention and hit a bestseller list? These are the questions that most authors usually ask when first thinking about doing a marketing program for their books. In this deep-dive video that was the kickoff to our Non-Obvious Book Marketing Summit, Ideapress founder Rohit Bhargava offers a behind-the-scenes look at the unique and detailed decade long marketing program behind the successful launch of his #1 Wall Street Journal bestselling book Non-Obvious Megatrends.

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