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    <title>IdeaPress Publishing</title>
    <description>Ideapress | We Publish Brilliant Business Books.</description>
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      <title>A Book Marketing and Launch Case Study: Non-Obvious Megatrends</title>
      <pubDate>Fri, 23 Oct 2020 07:21:31 -0700</pubDate>
      <link>https://www.ideapresspublishing.com/blog/how-to-launch-a-book</link>
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      <description>&lt;h3&gt;&lt;p&gt;A Book Marketing and Launch Case Study: Non-Obvious Megatrends&lt;/p&gt;&lt;/h3&gt;&lt;p&gt;How do you get attention for your book, engage a large pool of readers to review it, entice people to buy it, generate media attention and hit a bestseller list? These are the questions that most authors usually ask when first thinking about doing a marketing program for their books. In this deep-dive video that was the kickoff to our &lt;strong&gt;Non-Obvious Book Marketing Summit&lt;/strong&gt;, Ideapress founder Rohit Bhargava offers a behind-the-scenes look at the unique and detailed decade long marketing program behind the successful launch of his #1 Wall Street Journal bestselling book &lt;strong&gt;&lt;a target="_blank" href="http://www.nonobvious.com/megatrends"&gt;&lt;span class="s-text-color-orange"&gt;Non-Obvious Megatrends&lt;/span&gt;&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;&lt;a href=https://www.ideapresspublishing.com/blog/how-to-launch-a-book&gt;Read More&lt;/a&gt;</description>
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