The Underappreciated Truth of How People Read Business Books
Charlene Li, bestselling author and Senior Analyst at Altimeter, a analyst firm acquired by Prophet, gives a deep dive into book marketing and publishing culture around business books.
Business books are a unique genre of books that are interesting to market and publish. That is what bestselling author and speaker, Charlene Li wants you to know. It’s important to inspire and get the ideas across to the readers. Charlene discusses the tactics of book marketing in the beginning stages, and givens insight around the unique behavior of business book readers. Using her own book, The Disruption Mindset, as inspiration, Charlene wants readers to understand the motivation behind writing these books.
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