· Publishing,Marketing,Audience Engagement,Social Media

Aba Kwawu on How to Keep the Human Connection When Launching a Book Virtually   

Founder and president of TAA PR, Aba Kwawu teaches us how to launch and promote a book virtually during a global pandemic.

The publishing industry drastically changed when cities were forced to shut down due to Covid-19. Publishers and authors were thrown into new territories in order to promote their works. They had to launch/promote virtually. Even though virtual events were becoming popular, there was always the concern that they would lack the ‘human aspect’. That’s something Founder and president of TAA PR, a public relations, marketing, and special events agency, Aba Kwawu was not willing give up. Dive into this amazing talk as Aba shares how she kept her events authentic and filled with human connections, even in today’s digital age.

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