Kelly Estep Preaches on How a Bookstore Builds Community and Connections with Readers
Independent bookstores have a strong community backing them, even throughout these uncertain times. Co-owner of Louisville’s Oldest Independent Bookstore Carmichaels, Kelly Estep wants everyone to know that community and building connections with readers are her highest priority.
Many independent bookstores were hit hard when the Covid 19 pandemic hit the United States. They had to come up with creative ways to continue to thrive during these troubling times. Despite these hardest, Co-owner of Carmichaels, Louisville’s Oldest Independent Bookstore, Kelly Estep was there to face these challenges head on. Kelly led the store’s pivot to e-commerce, virtual events, and delivery services. Even with these new strategies in place, Kelly expressed her love for her community. During this inspirational discussion, Kelly talks about how they built closer community relationships during this health crisis, how they expanded their products to meet customer needs, and finally why human connection is the key in the relationship between a bookshop and its customers.